Realising the digital future for Straumann implant dentists
Client Name: Straumann
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Project name:
Digital Credit Card
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Services:
UI Design, Prototyping, Sketch,​User research, Client relations
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Straumann is a Swiss company and is a global leader in implant technology. Working with Frog and Cap Gemini to drive the digital transformation of customer-facing digital products, services & solutions.
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Phase 01 was about ideation, where Frog ran hackathons with the Straumann team to help come up with ideas for digital transformations in dentistry. These ideas were voted for and then the top 3 were moved onto phase 02.
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I joined the project in Phase 02, where we took the top 3 ideas and turned them into the first internal MVP. In 9 weeks we tested the idea with qualitative and quantitive research among dental professionals. I worked directly with the client who worked as the product manager, it was our job to help guide them through the research process and help devise the features needed for the initial prototype. As a product designer, I helped create sketches of the ideas to test in research and then work these sketches into a designed clickable prototype.
When it comes to prototyping, speed is of the essence.
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As there were 3 different concepts that were quite different in the product idea, we needed to create a design system that helped the ideas feel uniformed yet useable for patient management software, an implant design product, and a surgery project management tool. We created a design system that made it easy for all product designers to work together, yet also we could update it and work rapidly together and separately. Our design system also made it possible for us to create clickable prototypes in under two weeks.
