AXA Global Healthcare
Redesigning and thinking about the onboarding journey
Client Name: AXA Global Health
Project name:
Redesign for the Quote & Buy journey
Services:
Team management, UI Design, Prototyping, Sketch,User research, Client relations, Workshops
AXA Global Healthcare is excited to grow its European customer base from 5,000 to over 20,000 by 2026! Instead of just a simple redesign of the "Quote and Buy" journey, we’ve taken the opportunity to completely reimagine AXA Global Healthcare with a fresh and engaging look. Our mission is to build customer trust and provide clear guidance for the amazing initiatives coming up at AXA Global Healthcare.
Building on their Design System
AXA had a comprehensive design library that we aimed to utilise while creating designs for AXA Global Healthcare. However, we faced the challenge of balancing adherence to the design guidelines with the need to establish a unique visual identity for AXA Global Healthcare. To achieve this, we focused on four key pillars. We explored the use of colours, images, and rounded components to convey the essence of AXA Global Healthcare as premium, tailored, reassuring, and empowering.
